Build your base

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Katie Lance

Katie Lance

CEO & Owner, Katie Lance Consulting


I specialize in social media and content strategy, working with mid to large sized brands in the technology, real estate and wine industries with clients like RE/MAX LLC, DocuSign, RPM Mortgage, Hearsay Social, Homekeepr, SmartZip, PNC Mortgage, Crushed Wine app and more.

I am a media trained public speaker on stage and on camera, and a frequent keynote speaker at national conferences teaching the latest tools and strategies in social media, mobile and technology. I have spoken to tens of thousands of professionals onstage and online through webinars.

I am also the founder of the #GetSocialSmart Academy – the on-demand social media learning platform for real estate and mortgage professionals (

Prior, I was the social media director for Inman News, and built Inman’s social footprint from 5,000 followers and fans to over 300,000. I created Inman’s ambassador program – a select group of top agents and brokers who are some of the most socially active professionals in the real estate industry. This group has a social reach of more than 2M friends, followers and fans.

I was also contributing editor for Inman Next, and managing editor for FOREM (Future of Real Estate Marketing Blog), rated #2 by the National Association of Real Estate Editors and have written more than 300 articles on social media and technology.

I am currently a contributing blogger for The Huffington Post, Women 2.0 and 12 Most.

I live in the San Francisco Bay Area with my amazing husband and 2 beautiful boys!