Build your base

Alienum phaedrum torquatos nec eu, vis detraxit periculis ex, nihil expetendis in mei. Mei an pericula euripidis, hinc partem ei est.

Bob Hale

Bob Hale

President & CEO, Houston Association of REALTORS®

ABOUT

As President and CEO of the Houston Association of REALTORS® since 1988, Bob’s vision and drive have made HAR.com a household brand in the greater Houston area and the most frequently visited website for Houston real estate. HAR has grown to become the largest trade association in Houston and the second largest local REALTOR® association in the country with more than 36,000 members. The website recently expanded to cover the entire state of Texas, which provides even more exposure for member listings.

The following numbers speak to HAR.com’s successful market exposure:

  • 3.1 million: the number of visitors to the website or mobile app each month.
  • 17 million: the number of visitor sessions on HAR.com each month.
  • 25: HAR.com is the only local site that is regularly listed among the 25 most frequently visited real estate websites in the country, according to comScore Media Metrix.
  • 40 million: the number of times member listings are viewed on HAR.com each month.
  • 1: the rank of the HAR.com app within the Apple App Store for Houston.

The Houston Association of REALTORS® is NOT a traditional trade association, it is so much more. It is also a cutting-edge MLS, a Commercial Division hosting Commercial Gateway, an NAR-award-winning International Section, a REALTOR® Supercenter and a Technology Department which has developed not only hundreds of REALTOR® member tools, but also HAR.com. In the top 100 markets across the country, Zillow is the No. 1 real estate site in 99 of these, with the exception of Houston due to the success of HAR.com with Houston-area consumers.

At the helm of HAR, Bob strives to fulfill its mission that its members achieve ongoing success by adopting and implementing a market-driven, member-centric business plan, recruiting and retaining a professional staff, re-engineering its governance, constantly surveying Houston-area real estate consumers, and becoming a cutting-edge, technologically advanced association. Bob strongly believes in providing “high-tech” member services in a “high-touch” manner.

Bob served as Chairman of the Texas Society of Association Executives from 1997-1998, and as President of the Houston Society of Association Executives in 1993.

Bob is a native Texan and a graduate of The University of Texas at Austin, where he received his Bachelor of Business Administration, majoring in International Business, and a Doctor of Jurisprudence. Upon graduation from UT Law School, Bob served as the Director of Governmental Affairs for the Texas Association of REALTORS® in Austin.

He began representing the Houston Association of REALTORS® in 1973 as legal and legislative counsel, with an emphasis on association and anti-trust law. In 1988, he assumed the role of President & CEO. He is married to Susie Hale.

WEBSITE

http://www.har.com/